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American automobile industry in the 1950s
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American automobile industry in the 1950s : ウィキペディア英語版
American automobile industry in the 1950s

The 1950s were pivotal for the American automobile industry. The post-World War II era brought a wide range of new technologies to the automobile consumer, and a host of problems for the independent automobile manufacturers. The industry was maturing in an era of rapid technological change; mass production and the benefits from economies of scale led to innovative designs and greater profits, but stiff competition between the automakers. By the end of the decade, the industry had reshaped itself into the Big Three and AMC, and the age of small independent automakers was over, as most of them either consolidated or went out of business.
A number of innovations were either invented or improved sufficiently to allow for mass production during the decade: air conditioning, automatic transmission, power steering, power brakes, seat belts and arguably the most influential change in automotive history, the overhead-valve V8 engine. The horsepower race had begun, laying the foundation for the muscle car era.
Automobile manufacturing became the largest industry segment in the US, and the largest ever created; the US auto industry was many times larger than the automotive industries of the rest of the world combined. By 1960, one-sixth of working Americans were employed directly or indirectly by the industry, but automation and imports eroded the need for such a large workforce within a couple of decades. The 1950s were the pinnacle of American automotive manufacturing and helped shape the United States into an economic superpower.
==Industry consolidation==

At least 100 automobile companies had begun operations in Detroit by the beginning of the 20th century, but by the 1920s, the decade that gave rise to the Big Three, Ford was the largest.
In American automobile parlance, the Big Three refers to General Motors (GM), Ford and Chrysler, each of which had bought out other companies to become conglomerates earlier in the 20th century. Together they accounted for 70 percent of auto sales. Their combined market share grew over the following decades, declining only slightly after World War II, but the Big Three soon came to dominate the industry, claiming 94 percent of all automobile sales in 1955, 1956 and 1959. The industry grew at a pace never before seen, and the broader industry soon employed one-sixth of the entire American workforce.
In 1954, the smaller American Motors Corporation (AMC) was formed when Hudson merged with Nash-Kelvinator Corporation in a deal worth almost USD $200 million ($ million in 2013 dollars) the largest corporate merger in U.S. history at that time. Other mergers with smaller independent manufacturers followed. Although AMC was moderately successful it was never sufficiently large to challenge any of the Big Three, and was eventually bought by Chrysler in 1987.
Studebaker had enjoyed earlier success and was the first independent automaker to produce a V8 engine, a 232.6 cubic inch, 120 hp unit, the first low-priced V8. The company's peak year was 1950, when it produced and sold 329,884 units. Studebaker struggled during the first half of the decade. The cars had styling ahead of their time but were overpriced when compared to the offerings of the Big Three. Low sales and financial difficulties led to a merger with Packard in 1954, itself in financial trouble. The new company, Studebaker-Packard Corporation, retired the Packard name in July 1958, but continued marketing automobiles under the Studebaker name until 1966.


抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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